Doors Open: 6pm
General Admission £25 | Complimentary for Patrons
Earth Felt
A Sensory Gathering for Earth Month
Something is missing in modern life. A texture. A smell. A feeling beneath our feet.
This Earth Month, Ladbroke Hall opens its doors for an evening that brings it back.
Join us for an intimate gathering curated by DIRT Charity and LOADS Collection. A night designed not just to inform, but to nourish. You will leave with soil under your fingernails, metaphorically speaking, and a genuine sense of hope for what fashion can be.
The world is waking up to a different way of making things.
Biodynamic farming, one of the most holistic and regenerative approaches to agriculture on the planet, goes far beyond organic. It tends to the soil as a living system. It honours biodiversity. It weaves together the rhythms of the earth, the needs of farmers, and the wellbeing of every creature in between. And now, for the first time, it is coming to fashion.
DIRT Charity, founded by model and earth activist Arizona Muse, is building the world’s first biodynamic standards for textiles, developed in partnership with Demeter, the global certification body with over a century of expertise, and supported by a landmark literature review produced with the University of Oxford.
LOADS Collection, the pioneering fashion brand founded by artist-activist Claudy Jongstra and her son Jesk, is already living this vision. The first fashion brand in the world to certify its fibres and dye processes biodynamically with Demeter, LOADS works with plant-based dyes, biodynamic wool and cotton, and deep craft tradition. Every piece they make carries the fingerprint of the land it came from.
On this evening, that land comes to you.
Run your hands over biodynamic textiles. Hear the farmers who grow the fibres speak about their relationship with the earth. Watch the world premiere of an artistic short film, created to bring DIRT’s Oxford research to life in a way that moves you, not just informs you. And let live music from Ladbroke Hall’s artistic network carry the whole evening into something that feels, above all, alive.
This is not a lecture. It is not a panel. It is a sensory experience designed to leave you feeling reconnected – to the earth, to each other, and to the very real possibility that fashion can be a force for healing.
Come curious. Leave inspired.
Curated by DIRT Charity and LOADS Collection, hosted at Ladbroke Hall.
Image by Grant Thomas
